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West Virginia licensees are required to maintain copies of advertising for a period of ____ following its use.

  1. One year

  2. Three years

  3. Five years

  4. Two years

The correct answer is: One year

The correct duration for West Virginia licensees to maintain copies of advertising for a period of one year following its use aligns with the state’s regulations intended to ensure accountability and transparency in marketing practices. This requirement allows for effective oversight and investigation if any complaints or issues arise regarding the advertising. By having these records readily available for one year, regulatory bodies can review advertisements to ensure that they comply with applicable laws and ethical standards. This practice not only protects consumers but also promotes professionalism among licensees in the real estate and mortgage industries. In contrast, the other durations offered would not align with the state's specified requirements, as they either exceed or do not meet the mandated timeframe, leading to potential misunderstandings about record-keeping obligations under West Virginia law.