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Which of the following advertising practices would NOT violate the law?

  1. Advertising a non-existent loan product

  2. Accurately advertising the terms of a loan product

  3. Making false promises regarding loan terms

  4. Misleadingly emphasizing low introductory rates

The correct answer is: Advertising a non-existent loan product

The correct answer highlights a key aspect of ethical advertising in the mortgage industry. Accurately advertising the terms of a loan product is crucial for maintaining transparency and trust between lenders and potential borrowers. This practice ensures that consumers are provided with truthful and clear information regarding what they can expect if they choose to pursue that specific loan. It is essential in helping borrowers make informed decisions based on realistic expectations of loan terms, rates, and conditions. Advertising a non-existent loan product would contravene legal standards by potentially misleading consumers and creating an unrealistic expectation, while making false promises or emphasizing misleading low introductory rates could lead to deceptive practices that harm the consumer's ability to understand their financial obligations. Therefore, accurate advertising is not only a legal requirement but also a best practice for ethical lending.